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True Brand Toolkit
How to Bring in Big Money for Your Small Business
If you want to dramatically increase your business income, then this is the book for you. True Brand Toolkit isn't just another book on branding, marketing or sales, it's a powerful, practical workbook with real world examples to help boost your bottom line.
Whether you're a micro business, small to medium sized business owner or independent professional, you're given a sales and marketing plan you can put into action straight away and take your business to new heights.
Build your brand presence. Make your marketing make you more money. Increase your sales.
Michael talking True Brand with Flying Solo's Robert Gerrish
Preview a sample of the first thirty pages here.
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'Developing a great brand can make you a fortune. This powerful book tells you exactly how to do it. Follow Michael's wise advice and grow the business of your dreams.'
Siimon Reynolds, Mentor to Entrepeneurs
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Who is True Brand Toolkit For?
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Start up entrepreneurs who want to make a profit from day one
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Established business owners who want to go for growth
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Smart business owners who want to leverage their marketing to make more money
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Independent professionals who want to increase their income
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Business owners who want to grow their brand authentically - and profitably.
Order your paperback copy here.
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“Michael Neaylon understands the power of story-telling in the world of business. His no-nonsense approach to creating an effective brand is a must for small businesses who want an edge over their competitors. Highly recommended.”
Valerie Khoo, small business commentator and founder of the multi-award-winning Sydney Writers' Centre.
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'True Brand Toolkit cuts through the marketing theory and dives straight into decisive action. A clear and simple guide to the essentials of small business marketing. Read it with a pen in hand.'
Peter Crocker, Director - Marketing, Flying Solo
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Discover how to:
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Significantly grow your brand presence
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Know your target market: why they buy from you and how to keep them coming back
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Identify the beliefs that may be holding you back from building the business you truly want
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Adopt a winning mindset and back it with action to make more sales
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Create your own sales and marketing plan to put into action daily, weekly and monthly
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Choose the social media channels that work for YOUR business
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Deliver your social media in only 30 minutes a day
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Turn interested prospects into buying customers and raving fans
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Make more sales with greater focus and less effort
You'll also receive:
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Six case studies of businesses from a diverse range of industries
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Bonus templates, worksheets and checklists to download
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Your own pdf version of the book to put your plans in action while the book's in the post.
Order your own copy of True Brand Toolkit.
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'Michael’s book is a refreshing perspective on modern marketing. It combines marketing principles and theory with practical processes any business can use immediately. It’s written in a highly engaging style that kept me interested all the way through on the first reading, and I’m looking forward to going through it again in more detail so I can apply it to my own business.'
Gihan Perera, Internet coach for professional business owners
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"True Brand Toolkit: How to Bring in Big Money For Your Small Business" has a refreshing approach that will motivate any small business owner. The author’s first hand experiences of running and growing a business combine seamlessly with practical exercises and templates to reinforce the learning that is packed into the pages. I thoroughly recommend it to business owners who are keen to learn how to maximise the success of their business and who value hands-on and action oriented learning that will have impact on their bottom line.”
Angela Raspass, Director, Ideas Into Action
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About the Author
Michael Neaylon is a speaker, author and coach who helps businesses achieve greater brand presence, make their marketing matter and achieve their sales goals. A successful business owner himself, Michael has built two small businesses, and has international sales and training experience in a sales and marketing career that spans 15 years and 3 countries: the US, UK and Australia. Having tripled sales in the first year of his own business, he's a living example that you can make big money in your own small business.
10% of profits go to YWCA's Big Brother, Big Sister Youth Mentoring Program.
Key words: sales, marketing, brand, speaker, coach, author, consultant, book, money, social media, business planning, advertising, profit
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