About Michael

   MC Reel

Michael Neaylon specialises in promoting the outward face of your brand. Before founding training, performance and marketing company, MCME, Michael was co-director of one of Australia's most in demand corporate entertainment companies, Ben & Mike. He was also National Sales Manager for a Lifestyle Products company: a role which often took him to the US and UK, training over one hundred sales agents, while remotely managing the Australian sales team.

Michael has helped many businesses small and large entertain delegates and educate their team. He's been Sony's brand ambassador and social media strategist for the Just for Laughs Festival at the Opera House.

He’s trained leading executives at the RTA, and facilitated strategic planning sessions for Sydney Opera House’s engineers, Steensen Varming.

He’s honed presentation and media skills for the RSCPCA, led staff engagement and sales workshops for Snackbrands, Corban & Blair and the Reed Gift Fairs, and welcomed employees to the Coke side of life. He’s revved up new prospects for Mercedes Benz, talked up Tandberg, got inside Intel, and raised interest at Westpac, Deutsche Bank and Commsec. He’s hosted the Hair Expo Awards, taken tech-talk to new levels at Hewlett-Packard Australia, and warmed up the audience for Daikin’s coolest air conditioners.

A trained actor, Michael brings engaging performance skills and interactivity to his keynotes, training and seminars. He regularly conducts public workshops, in- house training, strategic planning, and sales and marketing coaching and consultation for independent professionals and SMEs. 

An award winning writer, Michael is the author of the book True Brand Toolkit: How to Bring in Big Money For Your Small Business.  

Michael's expertise as a brand expert and marketing coach is also online at Dynamic Business Magazine and Flying Solo, both excellent small to medium business resources.

Book Michael for your next conference, training program or event.

Speaking and Training Testimonials

'...We received very positive feedback about Michael Neaylon's training and would not hesitate considering him for future training programs...The comments we received about the training included 'it was very worthwhile,' 'it was an excellent training session, well done,' and 'I could have done another hour.'

Rosa Lee, Communication Coordinator Staff Awards, RTA

'I would like to take this opportunity to thank you personally for taking part in Small Business September 2011. Your involvement as a speaker was greatly appreciated and we had strong feedback on how motivating and inspiring your presentation was. We look forward to working with you again in the future.' 

Michael Cullen, Executive Director, Enterprise Small Business and Regional Development, NSW Trade & Investment

'I've had the pleasure of working with Michael on a number of projects that required a high degree of innovative ideas, programming nimbleness, and creative energy. Michael never failed to impress and delight both as a performer, creator, strategist and a mission critical master of ceremonies. He is a delight.'

'Your energy and enthusiasm are so motivating. Thank you.'

Gillian Corban, Corban & Blair

'Thank you. You were outstanding.'

Tanya Finley, Director, Veritas (Snackbrands Sales Leadership Conference)

‘A big thank you to Michael for the True Brand Boot Camp seminar today. A highly informative and engaging session. I have left with great direction on how to rework my branding and marketing strategies.’

Dianne Engesser, Milestones Photography

‘Michael’s dedication and enthusiasm for helping others with their sales and marketing is invaluable for any small business looking for help.’

Matthew Collis, Search Academy

'Michael Neaylon is the perfect MC. Intelligent, creative and personable. Spending time to research brands and businesses prior to the event is always a piority and his performance on the day is fluid.' 

Alex Cowie, Workshop Events

Book Michael for your next conference, training program or event.

Praise for True Brand Toolkit: How to Bring in Big Money for Your Small Business                                             

'Developing a great brand can make you a fortune. This powerful book tells you exactly how to do it. Follow Michael's wise advice and grow the business of your dreams.'

Siimon Reynolds, Mentor to Entrepreneurs

‘Michael Neaylon has created an accessible, comprehensive and practical guide to the marketing 'must-do's' that every ambitious business person needs to understand.’

Simon Sharwood, Editor, My Business Magazine      

‘True Brand Toolkit cuts through the marketing theory and dives straight into decisive action. A clear and simple guide to the essentials of small business marketing. Read it with a pen in hand.’

Peter Crocker, Director – Marketing, Flying Solo

‘Michael Neaylon understands the power of story-telling in the world of business. His no-nonsense approach to creating an effective brand is a must for small businesses who want an edge over their competitors. Highly recommended.’

Valerie Khoo, small business commentator and founder of the multi-award-winning Sydney Writers' Centre.

Find out more about the book here.